If you do so, your business will go bust very soon!
In the competitive market such as embroidery service, many embroiders may think that what customers want is the lowest price possible.
If this were true, there will be very limited types and quality of embroidery service. Neither will there be any high end embroidery product or service in the market place.
What most people are looking for in embroidery service are choices, convenient, quality and image…not just cheap and low prices.
Many home embroiders will start off their business by low balling their prices and thinking of raising it later when they have a bigger client base.
Not to say this is a wrong approach, but it is a very difficult way to build your business, especially if you are starting from scratch.
If you do this, you will always be struggling with your competitor. There are always embroiders desperate for jobs and thus willing to lower their price even further.
How low can you go? How long can you sustain your business working for pennies?
If you want to be successful in your home embroidery business, you must be willing to offer more than just low prices.
What you need is a special business hook to identify yourself. It must be unique, interesting and provides great value to your potential customers. It must be something they cannot get from your competition.
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